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Author of MOVE™ AI-Powered Strategy for a Fast World

Strategic clarity
that accelerates
EBITDA.

I walked past a store in Paris. Took a photo. Asked MOVE™ + AI to build the strategy. Corporate and store level. All public data. Five minutes.

See Your Strategy in 5 Minutes → See the System
Tim Lewko
This Is What Came Out

All 7 tools. Corporate + store level.
60 seconds.

Loops automatically — all 7 tools, all public data

The Challenge

Strategy fails between deciding and doing.

Most companies have motion without momentum. Executives are busy. Plans get made. But the strategic bets that should be driving EBITDA get lost in the noise.

The test is simple: Ask your executive team to write down your top three priorities. Separately. No time to align. Would you get the same answer?

$2B+
Incremental EBITDA delivered by clients
100+
CEO engagements
25
Years of experience
95%
Implementation rate
Where’s Your Head At?

Four reasons CEOs pick up the phone.

Most CEOs I work with aren’t missing strategy. They’re missing traction. Something’s stuck. I help unstick it—then install a system so it doesn’t happen again.

BUILD

Need a strategy.
  • New market or expansion
  • Post-acquisition integration
  • Board wants a real plan
  • Inflection point ahead

FIX

Have a strategy. Not working.
  • Scattered—no focus
  • Stuck—can’t decide
  • Stalled—no traction
  • Blind—wrong problem

DERISK

Big bet. Can’t be wrong.
  • M&A stress test
  • Scenario planning
  • Board validation
  • Competitive threat

SCALE

Strategy can’t stay top floor.
  • Franchisor alignment across territories
  • Localized decisions that move unit economics
  • Regional / BU leader capability
  • One system, any size, any language
The Offer

See what MOVE™ + AI surfaces about your business.

A MOVE™ Strategy Snapshot is a full strategy scan—your company run through all 7 MOVE™ tools with AI. Five minutes. Public data. Current strategy, gaps, where competition may be gaining ground, and actions to consider. Two pages of real strategic decisions.

  • Your company—or your main competitor. Your choice.
  • Delivered to your inbox within 24 hours
  • Real market data, competitive intelligence, trend analysis
  • All 7 MOVE™ tools applied: SA → Vision → PMM → Advantage → Numbers → Projects → Root Cause + Actions
  • No strings. Just a demonstration of what the system does.

Request a MOVE™ Strategy Snapshot

FIVE MINUTES · PUBLIC DATA

Send me a company name—yours or your main competitor. I’ll run it through the full MOVE™ framework with AI. Current strategy, gaps, where competition may be gaining ground, actions to consider. All tied to P&L.

Email Me Your Company Name →
Live Example

What a CEO actually receives.

This is a real MOVE™ Strategy Snapshot—built from public data in under 5 minutes using all 7 MOVE™ tools + AI. Every tab below is a tool applied to 7 For All Mankind (~$320M revenue, Delta Galil subsidiary). Every CEO gets this level of depth.

MOVE™ Strategy Snapshot — 7 For All Mankind

7 TOOLS · ~$320M REVENUE · DELTA GALIL

P&L Overview — 7 For All Mankind

“Below peer average EBITDA of 12–15%. Channel mix is the root cause.”
Line Item$M% RevNotes
Net Revenue320100%
  DTC / Retail12840%60+ stores + e-com
  Wholesale16050%Dept stores, specialty
  Licensing3210%Fragrance, eyewear
COGS(186)58%
Gross Profit13441.9%
SG&A(96)30%
Marketing(22)7%
Rent(19)6%
Est. EBITDA~19~6%Below peer avg 12–15%

Tool 1 — Strategic Assumptions

“What external forces are reshaping our business—and what options does each create?”
CATIF (TREND)RATEP#TYPEOPTIONREV YR1PROF YR1
CUSPremium denim cycling back. “Quiet luxury”↗H1ORGAccelerate DTC e-com184.5
CUS 2ORG“Heritage 7” capsule $300+83.2
CUSGen Z via TikTok/IG. Dept stores -5–8%↘H3ORG70% digital mktg, influencer engine122.0
COMPAG, Citizens, Frame gaining share. Levi’s Premium from below.↗H4ORGBrognano relaunch—RTW to 30%223.5
5INORGAcquire denim-adjacent brand101.0
TECHAI personalization +15–25% conversion. True Fit reducing returns.↗M6ORGAI personalization + try-on62.4
REGEU CSRD + Digital Product Passport costs rising.↗M7ORGSustainability as brand story40.5
CONPeople will always wear denim. Premium = emotional purchase. Strategic constant.
TOTAL8017.1

Tool 2 — Vision + Driving Force

“What single force drives our strategic direction—and what does it mean for every decision?”
ParameterQuestionCurrent State
MissionWhy do we exist?Democratize premium denim (lost)
NatureWhat business are we in?Premium denim → lifestyle
TimingTimeframe?3-year turnaround
ProductsOffer / not offer?Denim 70%, RTW 20%, Acc 10%
MarketsServe / not serve?US 55%, EU 30%, Asia 15%
External ValueWhy choose us?L.A. heritage, premium fit
Internal AdvantageHow do we deliver?DG supply chain + heritage
GrowthHow will we grow?Organic—DTC + RTW
CapabilitiesWhat must we build?Digital, brand heat, RTW design
Revenue GoalRevenue target?$320M → $400M FY27
Profit GoalEBITDA target?6% → 12% FY27
Capability GoalKey milestone?DTC 55%, RTW 30%
PeopleTalent needs?Creative Dir hired—need digital

Tool 3A — Product-Market Matrix ($M)

“Where do we allocate capital—and what’s the criteria for each cell?”
MARKETW. DENIMM. DENIMRTWACCTOTAL
US DTC 52
48% / $5.2M / 260K		 28
46% / $2.5M / 140K		 22
52% / $2.6M / 110K		 10
55% / $0.8M / 80K		 112 / $11.1M
US Wholesale 42
36% / $2.1M / 280K		 22
34% / $1.1M / 147K		 10
38% / $0.6M / 67K		 8
40% / $0.4M / 53K		 82 / $4.2M
Europe 38
45% / $3.4M / 190K		 18
43% / $1.3M / 90K		 24
50% / $2.9M / 120K		 6
48% / $0.4M / 40K		 86 / $8.0M
Asia/ROW 16
42% / $1.0M / 80K		 8
40% / $0.4M / 40K		 10
44% / $0.7M / 50K		 6
50% / $0.4M / 30K		 40 / $2.5M
TOTAL 148 / $11.7M 76 / $5.3M 66 / $6.8M 30 / $2.0M 320 / $25.8M
GREEN = HIGH  YELLOW = MED  BLUE = LOW   Cell: Rev $M / Margin% / EBITDA $M / Volume.  Legend: Profit$ 35%, Adv/GP% 30%, Rev$ 20%, Growth 10%, Risk 5%

Tool 4 — Advantage / Future Capabilities

“What must we build or acquire to win in our priority cells?”
P/M CellMKTGRREVEBITDAVALUE PROPCOMP ADVCAPABILITIESMOINV $M
US DTC / W.Denim3.2B5%525.2 Original premium jean, directHeritage, DG, True Fit 1. E-com rebuild
2. AI personalization
3. CRM/loyalty		128
Europe / W.Denim2.1B4%383.4 American authenticity in EURetail footprint, DG Euro 1. Local digital
2. Paris flagship
3. EU fulfillment		95
Europe / RTW800M7%242.9 Denim-rooted lifestyleBrand permission, DG mfg 1. RTW team
2. Showrooms
3. SS26 campaign		126
US DTC / RTW12B3%222.6 Jeans → wardrobeDTC channel, cross-sell 1. US merch
2. Styling content
3. Bundles		63
TOTAL13614.1 22
Investment $22M  |  EBITDA Yr1 $14.1M  |  ROIC 64%  |  Payback ~19 mo

Tool 5 — Strategic Numbers

“What leading indicators give us 30–60 day warning before results show up in the P&L?”
CATINDICATORACTUALTARGETGAPFREQ
FinancialDTC Mix35%55%-20ptsMo
FinancialGross Margin41.9%48%-6.1ptsMo
FinancialEBITDA Margin~6%12%-6ptsMo
CustomerE-com Conversion1.8%3.2%-1.4ptsWk
CustomerReturn Rate32%22%-10ptsMo
CustomerBrand Search Index62100-38Mo
ProcessInventory Turns3.2x4.5x-1.3xMo
PeopleDigital Talent (FTE)818-10Qtr

Tool 6 — Strategic Project Portfolio

“Which projects get funded, which get delayed, and which get killed?”
#PROJECTOBJECTIVEOWNERROISCOREDECISION
1DTC Platform RebuildOwn customer, marginCDO3.2x88Approve
2Brognano SS26 RTWProve RTW in EUCreat Dir2.1x82Approve
3Heritage 7 Capsule$300+ premiumVP Prod4.0x79Approve
4AI PersonalizationConversion + returnsCTO2.8x76Approve
6Paris FlagshipBrand temple EUVP Retail1.4x65Delay
8US Wholesale Expand+200 doorsVP Sales0.6x38Kill

Tool 7A — Root Cause Analysis (Est. Current Qtr, $M)

“When we miss plan, what broke—and where exactly?”
US DTC / W.DenimEU / W.DenimEU / RTWUS Wholesale
Plan13.09.56.010.5
Actual11.89.24.29.8
GAP(1.2)(0.3)(1.8)(0.7)
Root CauseE-com 1.8% vs 2.5%. Returns 32%.Near plan. EU fulfillment speed.Major miss. Pre-Brognano product.Floor space cuts. Structural.

Tool 7B — Next Quarter Actions

“What specific actions close the gap—with owners and deadlines?”
US DTC / W.DenimEU / W.DenimEU / RTWUS Wholesale
Actions 1. True Fit
2. Checkout UX
3. 10 creators		 1. Switch 3PL
2. Pop-up
3. Local IG		 1. SS26 preview
2. Press seed
3. Reset target		 1. Terms
2. Cut SKUs 20%
3. $ to DTC
Status Yellow Green Red Yellow

Verdict — Corporate Strategy

“One page. One decision. The CEO knows exactly what to do.”
ScenarioREINVENT  Full reinvention: new creative + channel shift.
Core BetWomen’s DTC + EU RTW under Brognano. 6% → 12% EBITDA.
KillWholesale expansion. 34% gross margin vs 50% DTC. Redirecting capital.
3 Moves 1. DTC rebuild Q3’26—own the customer, own the margin.
2. Heritage 7 at $300+—reclaim premium positioning.
3. Let Brognano cook—RTW is the growth engine for EU and DTC.
Combined P&L opportunity: +$80M revenue / +$17.1M EBITDA  |  Investment: $22M  |  ROIC: 64%  |  Payback: ~19 months  |  Time to generate: ~5 minutes
Want one for your company? Five minutes. →

Built from public data using MOVE™ + AI. No proprietary information used.

Your company. Or your main competitor. Your choice.

Email me a company name. Strategy Snapshot back to you fast.

Email Me →
MOVE AI-Powered Strategy for a Fast World Making Big Decisions Better
The Books

MOVE™
AI-Powered Strategy for a Fast World

Seven tools on two pages. A complete decision-making system published by Routledge. MOVE™ works with or without AI—it worked before ChatGPT existed. AI simply accelerates what MOVE™ already does: force clarity, align resources, drive execution.

Order on Amazon Routledge

Also by Tim Lewko: Making Big Decisions Better (Routledge, 2014)—the foundation that MOVE™ was built on.

Making Big Decisions Better → Amazon
★★★★★ 5.0 on Amazon Verified Purchases

“Tim doesn’t offer another rebranded framework. He tackles the real problem leaders face today: strategy moves too slowly for the world we’re operating in.”

— Verified Purchase ★★★★★

“This isn’t AI as hype. It’s AI as leverage. For leaders tired of annual plans that are obsolete by Q2, Move offers a credible, modern alternative.”

— Verified Purchase ★★★★★

The System

MOVE™ provides the questions.
AI accelerates the answers.

A decision-making system refined over 25 years. Seven tools on two pages—MOVE™ 1–6 on the first, MOVE™ 7A and 7B on the second—each tied directly to P&L. Teams build it, believe it, execute it.

Page 1 — Strategic Direction
1Strategic Assumptions
“What external forces are reshaping our business?”
TrendDirRev $M
Premium cycle returning▲+18
Dept store traffic -8%▼-12
AI personalization▲+6
EU regulation cost▼-4
2Vision & Driving Force
“What single force drives our strategic direction?”
ParameterAnswer
Driving ForceProduct Innovation
ProductsDenim 70%, RTW 30%
MarketsUS 55%, EU 30%
Revenue Target$320M→$400M
EBITDA Target6%→12%
3Product-Market Matrix
“Where do we allocate capital—and what’s the criteria?”
Denim
RTW
Acc
US DTC
$52M
$22M
$10M
EU
$38M
$24M
$6M
Asia
$16M
$10M
$6M
HIGH MED LOW
4Competitive Advantage
“What must we build or acquire?”
Capability$MROIC
Digital DTC platform4.238%
RTW design team2.829%
AI personalization1.522%
Asia e-commerce2.018%
5Strategic Numbers
“What leading indicators give us 30-60 day warning?”
48%
DTC Margin
+21%
E-com Growth
3.2x
ROAS Digital
62
NPS Score
6Strategic Projects
“Which projects get funded—and which get killed?”
ProjectScoreDecision
Heritage 7 capsule92APPROVE
Seoul pop-up78APPROVE
China Tmall store45DELAY
Fragrance line ext.31KILL
Page 2 — Quarterly Execution
7ARoot Cause Analysis
“When we miss plan, what broke—and where?”
P/M CellGapRoot Cause
US Wholesale-$3.2MDept store traffic -8%
Asia / China-$1.8MNo WeChat/Tmall presence
US DTC / RTW-$0.9MRTW pipeline delayed 2Q
7BNext Quarter Actions
“What specific actions close the gap—with owners and deadlines?”
ActionOwnerStatus
Shift wholesale → DTCVP SalesOn Track
RTW Fall ’26 collectionCreative DirAt Risk
Seoul pop-up launchGM AsiaOn Track
BUILD → USE → ADJUST

Build the plan on Page 1. Execute and adjust monthly on Page 2. Repeat. Every month.

Results, not reports

No 200-page decks. No months of study. Two-page outputs that create visible choices and measurable impact.

Leadership-owned

The thinking stays inside your organization. Not dependent on consultants who leave. You own the system.

Connected to P&L

Each tool ties directly to financial results. Strategy that shows up in EBITDA—or it doesn’t belong.

Any industry. Any language. Any size.

Manufacturing. Healthcare. Franchises. Consumer. Industrial. Services. From $300M to $4B. Any industry, any language. Same system. Same two pages.

Manufacturing
Healthcare
Franchises
Consumer Brands
Industrial
Professional Services
Distribution
Home Services
Food & Beverage
Technology
Financial Services
Real Estate
$300M
to
$4B
Revenue
Any
Language
2
Pages
English · Spanish · Italian · Portuguese · French · and any language
Strategy + AI

Once it’s in MOVE™ format,
the real power starts.

You don’t need an AI strategy. You need your strategy—enabled by AI—focused on your key opportunities and threats.

Most strategy exists as PowerPoint slides and PDF reports. You can’t run scenarios on a slide deck.

When your strategy lives in MOVE™ format—structured data, not narrative—AI can stress-test it in real time. Future options, competitive scenarios, market shifts, what-if models. The questions a CEO needs answered before making the call.

The framework doesn’t change. The speed of thinking does.

  • “What happens to our margin if raw material costs increase 15%?”AI runs the scenario across every P/M combination in Tool 3, surfaces which bets become unprofitable, and identifies corrective actions in 7B.
  • “Which territories are most vulnerable to this competitor’s expansion?”AI cross-references Tool 1 assumptions with Tool 3 market data and flags the locations where competitive overlap is highest.
  • “If we delay this project 6 months, what’s the EBITDA impact?”AI recalculates Tool 6 project portfolio scoring and shows downstream effects on Tool 5 strategic numbers and Tool 4 capability gaps.
  • “Show me the three acquisitions that would close our biggest capability gap.”AI maps Tool 4 capability requirements against market data and produces a shortlist with ROIC estimates and integration risk scores.

Leaders who get it.

“In a world where generative AI is rewriting the rules of strategy, MOVE is a blueprint for how companies must rethink their approach to stay competitive.”

Michael Combs
President & CEO, CorVel Corporation (NASDAQ: CRVL)

“I have never had a conversation with Tim where I have not learned something. He always gives me a sense of urgency.”

Simon A. Davis
President & CEO, DuraVent Group

“Tim has taken what I once believed to be unteachable—the instinctive thinking behind great strategy—and made it visible, accessible, and actionable.”

Dr. Al H. Ringleb
President & Founder, CIMBA (University of Iowa)

“I’ve worked with Tim for almost 20 years on the framework of decisions that have successfully guided my business along the way.”

Steve Cassidy
Chairman of the Board, Selig Group

“MOVE captures the practical, no-nonsense approach I experienced working with Tim—now enhanced with the power of GenAI.”

Ricardo Alberto Cons
CEO, Electrolux North America

“Tim’s ability to simplify strategy, then turn it into living action, makes him one of my favorite strategy leaders.”

Debby Morris
President, AccessHope

“I’ve known Tim for over 25 years. He’s one of the sharpest strategy minds I’ve worked with.”

Roger Miller
Master Chair, Vistage

“Your book on the intersection of AI and strategy will be a groundbreaking addition to the field.”

Andrew Warrington, Ph.D.
CEO, UCC Environmental

“In a world where speed is the new competitive advantage, this book is a powerful guide to staying ahead.”

Paolo Moresco
Managing Director, Bassano Pressing

“The pace of business continues to increase, and AI will only accelerate it further. Tim’s approach will benefit any company.”

Dan Starck
Former CEO, Apria Healthcare
FOX Business · Mornings with Maria
CNBC · Squawk Box
Thinkers50 · Strategy
Strategy + AI

Thinking out loud about what’s changing.

AI + Strategy

Why AI Changes Strategy—But Not the Questions

The tools are new. The strategic questions aren’t. How MOVE™ integrates AI without losing what matters.

Read →
Execution

Dashboards Aren’t Enough

Everyone has data. Almost nobody has the strategic decisions that should follow from it.

Read →
Competitive Advantage

Five Forces, Buffett, and What Actually Drives Advantage

Porter gave us the framework. Buffett showed us what to look for. MOVE™ makes it operational.

Read →
Localized Strategy

One corporate playbook gets you to baseline.
Localized decisions move AUV.

Strategy at the territory level. In minutes, not months.

Most franchise systems run one strategy for every location. The corporate deck gets presented, the playbook gets distributed, and 200 territories execute the same plan regardless of local conditions.

That’s not strategy. That’s compliance.

MOVE™ + AI enables localized strategic decisions at the territory level—each location gets its own assumptions surfaced, its own market reality checked, its own bets placed. Same system. Different answers. Because different markets have different truths.

The result: strategic consistency from the top, with tactical precision at the unit level. Franchisors, PE-backed multi-unit platforms, and regional operators use this to drive unit economics without adding HQ overhead.

  • 01Surface assumptions per territory—what’s true here that isn’t true elsewhere?
  • 02Map the local product-market reality—where are the real bets for this trade area?
  • 03Check those bets against local competitive and demographic data
  • 04Produce a localized strategic decision—not a 50-page report, a one-page output
  • 05Monthly execution, quarterly review—Build it. Use it. Adjust it.
Corporate Strategy → Location Strategy

7FAM Corporate

$320M
7 tools · 4 markets · 4 products
EBITDA 6% → 12%
$22M investment · 64% ROIC
→

7FAM Paris Store

€2.4M
Same 7 tools · localized
Store-level assumptions
€75K investment · 287% ROIC
€75K investment. 287% ROIC. 4-month payback.
Same framework. Different answers. Because different markets have different truths.
Clients

Built for leaders who own the P&L.

Mid-Market

$300M – $4B Revenue

Companies where CEOs still drive strategy. Senior expertise without MBB overhead.

Private Equity

Portfolio Companies

Value creation from acquisition through exit. Strategic clarity that accelerates the hold.

Franchisors

Localized Strategy at Scale

Territory-level strategic decisions for every location. Drive unit economics, align franchisees, scale without HQ overhead.

Multinationals

Division & Regional

Global strategy, local execution. Align corporate direction with P&L accountability.

Boards

Strategic Oversight

Governance that adds value. Strategy reviews that challenge and clarify.

Ways to Work Together

Start where you are.

01

CEO Advisory

Monthly strategic counsel for CEOs navigating growth, transformation, or market complexity. On-call access for the decisions that matter. Sounding board. Pattern recognition. Accelerated clarity.

02

MOVE™ Strategic Sessions

Intensive facilitated sessions that take leadership teams from ambiguity to executable direction. Two days, not six months. Walk out with tools your team built, believes, and will execute.

03

MOVE™ + AI Acceleration

Embed the MOVE™ system with AI to compress strategic decision cycles. Build internal capability for continuous strategy—not annual planning. Speed without sacrificing rigor.

04

Speaking & Keynotes

Provocative, practical sessions for leadership teams, boards, and conferences. Strategy when AI is reshaping the landscape—but the questions remain.

Resources

Take something with you.

→

MOVE™ Strategy Snapshot — Your Company in 5 Minutes

Email me a company name. Current strategy, gaps, where competition may be gaining ground, actions to consider. All from public data. All 7 tools. All tied to P&L.

Email Request · Public Data · 5 Minutes
↓

MOVE™ Overview — One Page

The entire MOVE™ system on a single page. Seven tools, two pages, tied to P&L. Share it with your leadership team.

PDF Download
→

Why Strategy Tools Fail

The problem isn’t the framework. It’s what happens after the offsite. A short read on where good strategy goes to die.

Article

Not for everyone.

This works if

  • You want to own the thinking—not outsource it
  • You’re ready to make hard choices and fund them
  • You measure success by EBITDA impact
  • Your team will do the work—with guidance

This doesn’t work if

  • You want a consultant to give you the answer
  • You need validation for decisions already made
  • You measure success by deck quality
  • You expect large teams and lengthy reports
Next Step

Ready for clarity?

A MOVE™ Strategy Snapshot on your company—or your main competitor. Five minutes. Public data. Current strategy, gaps, where competition may be gaining ground, actions to consider.

Request a Strategy Snapshot →
tlewko@thinkingdimensions.ca
Vancouver · New York · London
LinkedIn X Thinking Dimensions Global