Strategy advisor to CEOs. Author of MOVE.
The pressure to deliver EBITDA never lets up.
The board wants next year's number and an answer on AI.
The market will not hold still long enough for a plan.
Tim Lewko helps CEOs of $300M–$4B companies turn the number the board approved into decisions with names on them. Twenty-five years, 100+ CEO engagements, $2B+ in incremental client EBITDA.
| Markets ↓ Products → | OEM | Aftermarket | Distribution |
|---|---|---|---|
| North America | $31M$220M · 31% | $22M$140M · 38% | $4M$60M · 12% |
| Europe | $9M$95M · 22% | $11M$70M · 30% | $9M$85M · 14% |
| Asia-Pacific | $3M$40M · 18% | $4M$25M · 26% | $1M$15M · 9% |
Watch
Tim took this photograph from a café table in Paris. One picture, public data, and MOVE. Four minutes later: a corporate strategy for the brand, and a strategy for the store across the street.
It answers the questions. It cannot decide which of them matter. Watch it below.
Watch: sixty seconds, full screenThe room
One day. The executive team, the company's own numbers, one room. By the end of it: which product-markets make the money, ranked by criteria the team weighted themselves; what gets funded and what gets stopped; and an execution plan with a name and a date on every line. Illustrative. Every client's pages stay in the room.
| OEM | Aftermarket | Distribution | |
|---|---|---|---|
| North America | Holdsshare 17%, growing | Holdsservice attach rising | No edgeprice-led market |
| Europe | Watchtariff review Q1 | Holdsinstalled base | Watchmargin under 15% |
| Asia-Pacific | Subscale<1% share | Watchchannel conflict | Exitno route to scale |
Thinking
Compressed analysis, the monthly business review, and why a decision still needs a framework and a human.
Twenty product-markets, three that make the money, and the ones a company should stop funding.
AI is a capability for a product-market the company has already chosen. It is not a strategy for the company.
Democratised, localised, with owners beside the numbers. The page the board gets every month.
The strategy as a model: a competitor moves, a tariff lands, the page rewrites itself before the decision.
Who it is for
Twenty product-markets, three that make the money. A tariff review, an OEM book, a channel to exit. One page with owners beside the numbers.
The industrial board page →380 addresses are not one market. Strategy at the unit, root cause where the variance lives, intelligence rolling up, decisions staying local.
The franchisor board page →The hold period is the horizon. The value creation plan rewritten by the people who deliver it, one page for the CEO and the operating partner.
The PE board page →Recurring revenue, margin leakage, a customer who moved faster than the plan. The same questions, on your P&L, monthly.
Talk to Tim →The latest
On record
“In a world where generative AI is rewriting the rules of strategy, MOVE is a blueprint for how companies must rethink their approach to stay competitive.”
Michael Combs, President & CEO, CorVel Corporation
$2B+ client EBITDA · 100+ CEO engagements · 25 years
CorVel · Electrolux North America · DuraVent · Apria Healthcare · Selig Group
A short note about the decision in front of you is enough. Tim replies personally.
MOVE™ is available to license, embed or own. License MOVE