MOVE™ Results Book Advisory Name Your Competitor

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AUTHOR OF MOVE™ · AI-POWERED STRATEGY FOR A FAST WORLD

Strategic clarity that accelerates EBITDA.

Name your top competitor. I'll show you what they're likely thinking against you. Five minutes. Public data. All 7 MOVE™ tools tied to P&L.

MOVE: AI-Powered Strategy for a Fast World

Published by Routledge · ★★★★★ 5.0 Amazon

Tim Lewko
FOX BUSINESS CNBC MINTER DIALOGUE THINKERS50
$2B+
Incremental EBITDA
100+
CEO Engagements
25
Years
95%
Implementation Rate

This is what strategy looks like when it's connected to the P&L.

Every product-market combination. Every assumption. Every gap. Every corrective action. Updated monthly. Owned by your team.

Competitive Quadrant

Where MOVE™ sits vs. 20 frameworks, platforms, operating systems, and methodologies.

CEO Strategy Execution: Competitive Quadrant — MOVE™ vs. 20 frameworks, platforms, operating systems, and methodologies. MOVE™ sits in the Leaders quadrant as a new category: CEO-owned strategic operating architecture combining Framework + AI + Advisory.
Click to expand
MOVE was built over 25 years of CEO strategy work. AI simply became the accelerant.

All 7 tools. Corporate + store level. 60 seconds.

I walked past a store in Paris. Took a photo. Asked MOVE™ + AI to build the strategy. Corporate and store level. All public data. Five minutes.

Loops automatically — all 7 tools, all public data

Want one for your company? 24 hours. →

Built from public data using MOVE™ + AI. No proprietary information used.

What CEOs are saying.

“In a world where generative AI is rewriting the rules of strategy, MOVE is a blueprint for how companies must rethink their approach to stay competitive.”
Michael Combs
President & CEO, CorVel Corporation (NASDAQ: CRVL)
“I have never had a conversation with Tim where I have not learned something. He always gives me a sense of urgency.”
Simon A. Davis
President & CEO, DuraVent Group
“Tim has taken what I once believed to be unteachable—the instinctive thinking behind great strategy—and made it visible, accessible, and actionable.”
Dr. Al H. Ringleb
President & Founder, CIMBA (University of Iowa)
“I've worked with Tim for almost 20 years on the framework of decisions that have successfully guided my business along the way.”
Steve Cassidy
Chairman of the Board, Selig Group
“MOVE captures the practical, no-nonsense approach I experienced working with Tim—now enhanced with the power of GenAI.”
Ricardo Alberto Cons
CEO, Electrolux North America
“Tim’s ability to simplify strategy, then turn it into living action, makes him one of my favorite strategy leaders.”
Debby Morris
President, AccessHope
“I’ve known Tim for over 25 years. He’s one of the sharpest strategy minds I’ve worked with.”
Roger Miller
Master Chair, Vistage
“Your book on the intersection of AI and strategy will be a groundbreaking addition to the field.”
Andrew Warrington, Ph.D.
CEO, UCC Environmental
“In a world where speed is the new competitive advantage, this book is a powerful guide to staying ahead.”
Paolo Moresco
Managing Director, Bassano Pressing
“The pace of business continues to increase, and AI will only accelerate it further. Tim’s approach will benefit any company.”
Dan Starck
Former CEO, Apria Healthcare

Your company. Or your main competitor. Your choice.

Email me a company name. Strategy Snapshot back to you fast.

Email Me →

Seen and heard.

Minter Dialogue Podcast — Tim Lewko, CEO, Author of MOVE, Strategy Adviser on Decision-Making — Coming May 24
COMING MAY 24

A living system. Not a static report.

MOVE™ connects strategy to the P&L. Your leadership team builds it, owns it, updates it monthly. AI accelerates the answers — the decisions stay yours.

BUILD EXECUTE ADJUST TEST

Not a linear process. A continuous operating rhythm your team owns.

BUILD See the whole machine — every product, every market, every P&L line

The Living P&L

A dead spreadsheet comes alive. Root causes surface. Owners appear. The P&L stops being a report and starts being a decision tool.

The Dashboard That Doesn't Exist

MOVE isn't a dashboard. It's a connected set of working models your team builds. The output is decisions, not charts.

EXECUTE Zoom from $348M to a single store — find the gap, assign the action

The Zoom

Start at the CEO view. Drill into a region. Land on a single location. See the root cause. Assign the corrective action. All connected.

What's Hiding in Your Average

Consolidated numbers mask reality. MOVE surfaces what's hiding behind the average — the stores bleeding margin, the patterns no one sees.

ADJUST Same data, two outcomes — with and without localized decisions

Without MOVE vs. With MOVE

Same 140 stores. Same market data. One side reacts to averages. The other side makes localized decisions, rolls up intelligence, and adjusts quarterly.

TEST Run scenarios before you commit — new locations, PE prep, growth bets

The Simulation

What happens if a competitor enters your top market? What if you expand to a new region? What does the portfolio look like before a PE sale? Test it before you bet on it.

WHAT IT LOOKS LIKE AT SCALE

122 stores. Five regions. One system.

MOVE runs across 122 product-market combinations, five regional vice presidents, and every store. Each level owns their assumptions, their gaps, their actions. Intelligence rolls up. Decisions push down. Click through the model below — CEO to region to store.

This is not a dashboard. It's a decision machine connected to the P&L.

Fictional franchise demonstration · 122 stores · Full MOVE architecture · Click to navigate

25 years. Two books. One system.

It started with Making Big Decisions Better (Routledge, 2017) — the foundation. MOVE is the evolution: AI-accelerated, connected to the P&L, and built for the speed of today.

MOVE: AI-Powered Strategy for a Fast World

MOVE™

AI-Powered Strategy for a Fast World

Routledge · 2025

Making Big Decisions Better: How to Set and Simplify Business Strategy

Making Big Decisions Better

How to Set and Simplify Business Strategy

Routledge · 2017

★★★★★

5.0 on Amazon · Published by Routledge

Available in hardcover, paperback, eBook, and audiobook

What CEOs are asking MOVE™ + AI

Corporate strategy. Store-level execution.

MOVE™ works at every level — from the boardroom to the individual location. Same system, localized decisions, roll-up intelligence.

Corporate

Vision, Driving Force, Portfolio

Region

Market adaptation

Location

Local execution

Built for decision-makers.

Mid-Market CEOs

$300M–$4B revenue. Growth-stage or transformation.

PE Portfolio

Value creation plans tied to EBITDA and multiple expansion.

Franchisors

Corporate + location strategy. Localized decision-making at scale.

Multinationals

Multi-geography, multi-product complexity simplified.

Boards

Strategic oversight with a shared language and working models.

How we work together.

CEO Advisory

Ongoing strategic counsel. Monthly rhythm. Working models updated. Decisions accelerated.

Strategic Sessions

1–2 day intensive sessions with your leadership team. All 7 tools built live.

MOVE™ + AI Acceleration

AI-powered competitive intelligence and strategy snapshots delivered in 24 hours.

Speaking

Keynotes and executive workshops on AI-powered strategy, competitive advantage, and EBITDA-linked execution.

Go deeper.

MOVE™ Overview (PDF)

The 7 tools on 2 pages. Share with your leadership team.

Request PDF →

Strategy Snapshot Sample

See what a competitive intelligence snapshot looks like for a real company.

Request Sample →

MOVE™ Book (Routledge)

The complete system. Published 2025. Available worldwide.

Order on Amazon →

From the field.

STRATEGY

After 25 Years: The Strategy System That Actually Works

Why I wrote MOVE and what it took to get here.

EXECUTION

Why Many Strategy Tools Fail Executives

The gap between frameworks and decisions.

ANALYSIS

5 Forces Could Not Save Buffett

When classic frameworks meet real-world complexity.

AI + STRATEGY

Dashboards Aren't Enough. Tracking is Not Deciding.

Why monitoring ≠ managing.

Not for everyone.

This works if:

  • You're a CEO or president with P&L accountability
  • You want your team to own the strategy, not a consultant
  • You believe strategy should connect to EBITDA, not just vision
  • You're willing to make decisions and adjust quarterly
  • You want AI to accelerate strategy, not replace thinking

This doesn't work if:

  • You want a 200-page report to put on a shelf
  • You need consensus from 40 people before acting
  • You think strategy is a once-a-year offsite
  • You want someone else to make decisions for you
  • You're not ready to confront assumptions publicly

Ready for clarity?

Name a competitor. Get a Strategy Snapshot back fast.

Email Me →

tlewko@thinkingdimensions.ca

Vancouver · New York · London